Privacy Policy

Macro Exchange LLC (“Macro Exchange,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you access or use:

• The Macro Exchange mobile application;
• The Macro Exchange website located at https://macroexchangeapp.com;
• Customer and provider accounts;
• Meal-request, provider-matching, ordering, payment, communication, and related services; and
• Any other online service that links to this Privacy Policy.

Together, these are referred to as the “Services.”

The current Macro Exchange pilot is intended for adult customers and food-service providers located in Florida.

By using the Services, you acknowledge the information-handling practices described in this Privacy Policy. Where required, we will request additional consent before collecting, using, or disclosing certain information.

1. Information We Collect

We collect information directly from customers and providers, automatically through the Services, from other users, and from third-party service providers.

The information collected depends on how you interact with Macro Exchange.

A. Account and Contact Information

When you create an account, join a waitlist, submit an application, communicate with us, or use the Services, we may collect:

• First and last name;
• Email address;
• Telephone number;
• Username;
• Password or other authentication information;
• Mailing, billing, pickup, or delivery address;
• General service area;
• Account type;
• Age or confirmation that you are at least 18 years old;
• Profile photograph;
• Communication preferences; and
• Other information you choose to provide.

Passwords should be stored using appropriate security protections. Macro Exchange does not intend to view or retrieve users’ unencrypted passwords.

B. Nutrition, Dietary, and Health-Related Information

To connect customers with appropriate providers, we may collect information such as:

• Daily or per-meal calorie targets;
• Protein, carbohydrate, fat, fiber, sodium, or other nutrition targets;
• Food preferences;
• Foods you like or dislike;
• Allergies;
• Food sensitivities;
• Dietary restrictions;
• Dietary patterns;
• Fitness, body-composition, or nutrition goals;
• Requested portion sizes;
• Requested number and frequency of meals;
• Uploaded meal plans;
• Ingredient restrictions;
• Preparation instructions;
• Substitution preferences;
• Information about medical or health-related dietary needs that you voluntarily provide; and
• Other information included in meal requests, messages, files, photographs, or uploads.

Please provide only information reasonably necessary for providers to evaluate or fulfill your meal request.

Unless Macro Exchange expressly agrees otherwise in a separate written agreement, Macro Exchange is not acting as your physician, healthcare provider, dietitian, health plan, or health insurer. Information submitted to Macro Exchange should not automatically be assumed to be protected by the Health Insurance Portability and Accountability Act, commonly known as HIPAA.

Do not upload complete medical records, insurance records, laboratory reports, Social Security numbers, or other unnecessary medical or identifying documents.

Macro Exchange is not an emergency service. Customers with severe or life-threatening allergies should communicate directly with the selected provider, confirm the provider’s ability to prevent cross-contact, and take any other precautions recommended by a qualified healthcare professional.

C. Meal Requests and Order Information

We may collect information associated with a meal request, provider offer, order, or transaction, including:

• Meal specifications;
• Requested quantities;
• Requested dates and times;
• Pickup or delivery preferences;
• Requested service area;
• Provider offers or bids;
• Prices and fees;
• Order acceptance or rejection;
• Substitution requests;
• Customer approvals;
• Order status;
• Fulfillment records;
• Delivery or pickup confirmation;
• Cancellations;
• Refund requests;
• Disputes;
• Complaints;
• Ratings and reviews; and
• Transaction history.

D. Payment and Payout Information

Payments and provider payouts may be processed through one or more third-party payment processors, such as [insert payment processor].

Depending on the processor and transaction, information may include:

• Payment method type;
• Billing name and address;
• Transaction amount;
• Transaction identifier;
• Payment status;
• Limited payment-card information, such as the card brand and last four digits;
• Provider payout information;
• Bank account or payment destination information;
• Tax information; and
• Fraud-prevention or identity-verification information.

Macro Exchange does not intend to store complete payment-card numbers, card security codes, or online banking credentials on its own systems. Those details should be provided directly to the applicable payment processor.

Payment processors handle information under their own privacy policies and contractual obligations.

E. Provider Information

If you register, apply, or participate as a provider, we may collect:

• Legal name;
• Business or trade name;
• Business address;
• Email address and telephone number;
• Business website and social-media accounts;
• Service area;
• Menu and meal information;
• Pricing;
• Availability;
• Food photographs;
• Biography and provider description;
• Business licenses;
• Food-service permits;
• Certifications;
• Insurance information;
• Tax forms;
• Identity-verification documents;
• Banking or payout information;
• Fulfillment history;
• Customer ratings and reviews;
• Complaints and dispute records;
• Compliance records; and
• Other information necessary to evaluate, onboard, verify, pay, or manage providers.

Certain provider information, such as the business name, service area, photographs, description, pricing, availability, ratings, and reviews, may be displayed to customers or other users.

F. Messages, Communications, and User Content

We may collect communications sent through or concerning the Services, including:

• Customer-provider messages;
• Customer-support communications;
• Emails;
• Text messages;
• Call records or notes;
• Feedback;
• Survey responses;
• Ratings and reviews;
• Photographs;
• Uploaded documents;
• Meal-plan files;
• Complaint records; and
• Other content you submit.

Messages exchanged through the platform may be stored, reviewed, or analyzed when reasonably necessary to:

• Operate the Services;
• Support a transaction;
• Investigate a complaint;
• Prevent fraud or abuse;
• Enforce our agreements;
• Protect users; or
• Comply with legal obligations.

Do not submit information about another person unless you are authorized to provide it.

G. Location Information

We may collect:

• Delivery and pickup addresses;
• ZIP code;
• City;
• General service area;
• Approximate location based on an IP address; and
• Precise device location when you grant permission.

Location information may be used to:

• Identify providers serving your area;
• Calculate distance;
• Coordinate pickup or delivery;
• Display relevant service availability;
• Prevent fraud; and
• Support an active transaction.

Where supported, you may be able to manually enter an address or location rather than allowing access to your device’s precise location.

You may disable device-location permission through your device settings. Certain location-based features may not function properly after permission is disabled.

H. Device, Usage, and Analytics Information

When you access the Services, we and our service providers may automatically collect:

• IP address;
• Device type;
• Device identifier;
• Operating system;
• Browser type;
• App version;
• Language setting;
• Time zone;
• Mobile carrier;
• Referring page or source;
• Pages or screens viewed;
• Features used;
• Buttons or links selected;
• Session duration;
• Date and time of access;
• App interactions;
• Crash reports;
• Performance information;
• Error logs;
• Security logs;
• Cookie identifiers; and
• Other technical and usage information.

This information may be collected through cookies, software development kits, pixels, local storage, server logs, and similar technologies.

Our current analytics, hosting, error-reporting, and related providers include:

• [Insert analytics provider];
• [Insert crash-reporting provider];
• [Insert hosting or cloud provider];
• [Insert database provider];
• [Insert website platform];
• [Insert messaging provider]; and
• [Insert other relevant vendors].

This list must be updated when service providers or software-development kits change.

2. How We Use Information

We may use information to:

• Create and manage accounts;
• Verify user and provider identities;
• Process provider applications;
• Build customer and provider profiles;
• Create and manage meal requests;
• Connect customers with potentially suitable providers;
• Allow providers to evaluate and respond to requests;
• Allow customers to compare and select providers;
• Process orders, payments, fees, refunds, and payouts;
• Coordinate pickup and delivery;
• Facilitate customer-provider communications;
• Communicate allergy, sensitivity, dietary, nutrition, and preparation requirements;
• Process substitutions and customer approvals;
• Send transactional messages;
• Provide customer service;
• Resolve complaints and disputes;
• Process ratings and reviews;
• Protect the Services and users;
• Detect fraud, abuse, unauthorized access, and other harmful activity;
• Enforce our Terms of Use, provider agreements, and other policies;
• Maintain records;
• Improve the Services;
• Analyze feature usage and performance;
• Develop new features;
• Conduct research using aggregated or de-identified information;
• Send promotional communications where permitted;
• Comply with legal, tax, accounting, regulatory, and law-enforcement obligations; and
• Protect the rights, property, safety, and security of Macro Exchange, its users, providers, and others.

We will not use nutrition, allergy, sensitivity, uploaded meal-plan, precise-location, or payment information for targeted advertising.

We will not materially change the purpose for which sensitive information is used without providing appropriate notice and obtaining consent where required.

3. How Information Is Shared

We may disclose information in the following circumstances.

A. With Providers

The purpose of Macro Exchange is to connect customers with food-service providers.

We may disclose portions of a customer’s meal request to providers who may be eligible to evaluate, price, accept, or fulfill the request.

Information disclosed to providers may include:

• Requested meals;
• Nutrition targets;
• Dietary preferences;
• Allergies and sensitivities;
• Ingredient restrictions;
• Food likes and dislikes;
• Uploaded meal-plan information;
• Portion and quantity requirements;
• General service area;
• Requested fulfillment schedule;
• Pickup or delivery requirements; and
• Other instructions included in the request.

Depending on how the matching feature operates, limited request information may be disclosed to more than one eligible provider before the customer selects a provider.

Macro Exchange will seek to limit initial disclosures to information reasonably necessary for a provider to determine whether the provider can fulfill the request. More specific information, such as the customer’s full name, exact address, telephone number, or delivery instructions, may be disclosed after a provider is selected or when necessary to complete a transaction.

Providers may use customer information only for authorized purposes, including evaluating, communicating about, and fulfilling requests. Providers may not sell customer information, use it to market unrelated services without permission, or retain it longer than reasonably necessary.

Providers are independent businesses and may be separately responsible for their handling of personal information. Macro Exchange requires providers to follow applicable laws and contractual privacy and confidentiality obligations, but no internet or marketplace service can guarantee that every user or provider will comply with those obligations.

B. With Customers

We may share provider profile and transaction information with customers, including:

• Provider or business name;
• Service area;
• Profile description;
• Pricing;
• Availability;
• Menu or meal examples;
• Photographs;
• Ratings and reviews;
• Relevant licenses or credentials;
• Offer information;
• Contact or fulfillment information; and
• Order status.

A provider’s exact private address, bank account, identification documents, tax information, and other sensitive administrative information will not be displayed to customers unless disclosure is authorized or legally required.

C. With Service Providers

We may disclose information to companies that perform services for Macro Exchange, including:

• Website and app hosting;
• Cloud storage;
• Database services;
• Payment and payout processing;
• Identity verification;
• Fraud prevention;
• Mapping and location services;
• Email delivery;
• Text-message delivery;
• Customer support;
• Analytics;
• Crash reporting;
• Security monitoring;
• File storage;
• Professional services;
• Accounting;
• Insurance; and
• Legal services.

These companies may access information only as reasonably necessary to perform services for Macro Exchange and must be subject to appropriate confidentiality, security, and data-use restrictions.

D. For Legal, Safety, and Compliance Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with a subpoena, court order, legal process, or law;
• Respond to a lawful government or law-enforcement request;
• Investigate fraud, abuse, security incidents, or illegal activity;
• Protect users, providers, Macro Exchange, or the public;
• Enforce our agreements;
• Protect legal rights or property;
• Establish, exercise, or defend legal claims; or
• Respond to an emergency involving a risk of serious harm.

E. Business Transactions

Information may be reviewed, transferred, or disclosed as part of:

• A financing;
• Investment;
• Merger;
• Acquisition;
• Reorganization;
• Sale of assets;
• Due-diligence process;
• Bankruptcy; or
• Similar business transaction.

Any recipient will be expected to handle personal information consistently with this Privacy Policy unless users receive notice of a different practice.

F. With Your Direction or Consent

We may disclose information when you direct us to do so, authorize the disclosure, connect a third-party service, or otherwise provide consent.

G. Public Content

Information you choose to make public may be visible to others.

Public information may include:

• Provider profiles;
• Business names;
• Provider photographs;
• Menus;
• Ratings;
• Reviews;
• Public comments; and
• Other content designated for public display.

Do not include private health, contact, financial, or identifying information in a public review or comment.

H. Aggregated or De-Identified Information

We may use and disclose information that has been aggregated or de-identified so that it cannot reasonably be linked to a particular person.

For example, we may analyze general demand for particular meal types, dietary preferences, service areas, or order patterns.

We will not attempt to re-identify information that has been properly de-identified unless permitted or required by law.

4. Sale of Personal Information and Advertising

Macro Exchange does not sell or rent personal information for money.

Macro Exchange does not sell or disclose the following information for targeted advertising:

• Allergy information;
• Food-sensitivity information;
• Medical or health-related dietary information;
• Nutrition targets;
• Uploaded meal plans;
• Precise location;
• Payment information; or
• Government-issued identification information.

We may use limited analytics and marketing technologies to understand website or app performance and measure general marketing effectiveness.

Sensitive information must not be included in advertising pixels, analytics event names, URLs, tracking parameters, audience lists, or advertising-platform uploads.

If our practices change in a way that is treated as a sale or sharing of personal information under an applicable law, we will update this Privacy Policy and provide required choices before beginning that activity.

5. Cookies and Similar Technologies

Our website and app may use cookies and similar technologies for:

• Account authentication;
• Security;
• Remembering preferences;
• Maintaining sessions;
• Website functionality;
• Analytics;
• Error reporting;
• Performance monitoring; and
• Marketing measurement.

You may be able to manage certain cookies through your browser or device settings.

Blocking essential cookies may prevent portions of the website from operating correctly.

Where required, we will present a cookie or consent mechanism before activating nonessential tracking technologies.

6. Mobile Permissions

Depending on the features you use, the mobile app may request permission to access:

• Location;
• Camera;
• Photographs;
• Files or document storage;
• Notifications; and
• Other device functions.

We will request access only when reasonably related to a feature you choose to use.

You may change permissions through your device settings. Disabling a permission may limit the related feature.

Macro Exchange does not access device contacts, microphones, health-platform data, or other protected device resources unless the feature is offered, the access is disclosed, and you grant the required permission.

7. Communications and Marketing

We may send transactional communications related to:

• Account verification;
• Meal requests;
• Provider offers;
• Orders;
• Payments;
• Pickup or delivery;
• Security;
• Support;
• Policy changes; and
• Other service-related matters.

You may not be able to opt out of communications necessary to administer an active account or transaction.

We may also send promotional emails or text messages when permitted and when any legally required consent has been obtained.

You may unsubscribe from promotional email by using the unsubscribe link or contacting us.

You may opt out of promotional text messages by replying STOP or following the instructions included in the message. Standard message and data rates may apply.

Opting out of promotional messages will not stop necessary service or transaction communications.

8. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, complete transactions, maintain security, resolve disputes, enforce agreements, and comply with legal, tax, accounting, insurance, and regulatory obligations.

Retention considerations include:

Account and Profile Information

Account and profile information is generally retained while the account remains active.

After account deletion, information will be deleted, de-identified, or restricted from ordinary use, subject to legitimate retention requirements.

Nutrition and Meal-Plan Information

Nutrition targets, dietary restrictions, allergies, sensitivities, food preferences, and meal-plan information may be retained while an account or meal request is active and for a limited period afterward when needed to support repeat orders, complaints, disputes, safety, or legal obligations.

Users may remove optional profile information or request deletion, subject to the exceptions described below.

Orders and Transactions

Order, payment, refund, payout, dispute, tax, and accounting records may be retained for the period reasonably necessary to comply with financial, accounting, fraud-prevention, contractual, and legal requirements.

Deleting an account does not require Macro Exchange to delete records that must be retained for a legitimate legal, tax, accounting, security, fraud-prevention, or dispute-resolution purpose.

Communications

Customer-support messages, customer-provider communications, complaints, and dispute records may be retained for as long as reasonably necessary to complete transactions, investigate concerns, enforce agreements, and protect the parties.

Provider Records

Provider verification, licensing, insurance, tax, payout, transaction, complaint, and compliance records may be retained while the provider remains active and afterward as reasonably necessary for legal, tax, safety, insurance, fraud-prevention, and dispute-resolution purposes.

Analytics and Security Logs

Technical, analytics, security, and error information is retained according to the applicable system configuration and service-provider retention settings.

Macro Exchange will configure vendors to avoid retaining information longer than reasonably necessary.

Backups

Information may remain in encrypted or access-restricted backups for a limited period after deletion from active systems. Backup copies will be removed through the ordinary backup-rotation process and will not be restored except for security, disaster-recovery, or legal reasons.

We maintain or will maintain an internal data-retention schedule identifying the approved retention period for each major category of information.

9. Data Security

Macro Exchange uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Safeguards may include:

• Access controls;
• Authentication controls;
• Secure development practices;
• Encryption where appropriate;
• Vendor oversight;
• Logging and monitoring;
• Backup protections;
• Employee and contractor confidentiality requirements;
• Restrictions on provider access;
• Incident-response procedures; and
• Secure record-disposal procedures.

No system can guarantee complete security. You are responsible for maintaining the confidentiality of your password and account credentials.

Notify us immediately at [email protected] if you believe your account or information has been accessed without authorization.

10. Security Incidents and Breach Notification

Macro Exchange maintains or will maintain procedures for investigating, containing, documenting, and responding to suspected security incidents.

If personal information is involved in a security incident, we will provide notifications to affected individuals, government agencies, regulators, or other parties when required by applicable law.

Service providers and contractors with access to personal information are required to notify Macro Exchange promptly of suspected unauthorized access, acquisition, use, or disclosure.

11. Your Privacy Choices and Requests

Subject to identity verification and applicable exceptions, you may request that Macro Exchange:

• Confirm whether we maintain information about you;
• Provide access to information associated with your account;
• Correct inaccurate account information;
• Delete your account;
• Delete certain personal information;
• Remove optional nutrition or profile information;
• Stop sending promotional communications;
• Withdraw consent for optional collection or processing; or
• Provide information about our privacy practices.

You may update certain information directly through your account settings.

Requests may be submitted through:

• The account or privacy settings in the app;
• The account-deletion page at [insert account-deletion URL];
• Email at [email protected]; or
• Mail at the address listed in the Contact Us section.

We may request information reasonably necessary to verify your identity and protect your account.

We aim to respond to verified privacy requests within 45 days. Additional time may be required when reasonably necessary, permitted by law, or required to authenticate the request.

We may deny or limit a request where necessary to:

• Complete an active transaction;
• Detect or prevent fraud;
• Protect security;
• Comply with law;
• Maintain tax or accounting records;
• Establish or defend legal claims;
• Resolve an active complaint;
• Protect another person’s rights;
• Preserve evidence;
• Fulfill contractual obligations; or
• Retain information for another legitimate purpose permitted by law.

We will explain the applicable reason when we cannot fully complete a request.

12. Account Deletion

Customers and providers may initiate account deletion through:

1. The account settings inside the Macro Exchange mobile application; or
2. The web-based deletion page at [insert account-deletion URL].

An account-deletion request will result in deletion or de-identification of information associated with the account, except information that Macro Exchange must or is permitted to retain for legitimate purposes such as:

• Active transactions;
• Fraud prevention;
• Security;
• Tax and accounting;
• Provider payouts;
• Disputes;
• Insurance;
• Regulatory compliance;
• Legal claims; or
• Enforcement of agreements.

Deleting the mobile app from a device does not delete the account. Users must use the account-deletion function or submit a deletion request.

When information has been disclosed to a provider for a transaction, Macro Exchange will take reasonable steps to require the provider to delete or restrict the information when it is no longer needed, subject to the provider’s own legitimate legal and transaction-record obligations.

13. Children’s Privacy

The Services are intended only for adults who are at least 18 years old.

Macro Exchange does not knowingly permit children under 18 to create customer or provider accounts.

If we learn that we have collected personal information directly from a child in violation of this restriction, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child has submitted personal information may contact us at [email protected].

14. Third-Party Services and Links

The Services may contain links to provider websites, social-media services, payment processors, mapping services, or other third-party platforms.

This Privacy Policy does not govern the independent privacy practices of third parties.

Review the applicable third party’s privacy policy before providing information directly to that party.

15. Florida Pilot and Geographic Availability

The current Macro Exchange pilot is intended for customers and providers located in Florida.

Macro Exchange may restrict account registration, provider participation, delivery locations, pickup locations, and transactions outside approved Florida service areas.

The fact that the Services may be technically accessible from another location does not mean that Macro Exchange is offering services in that location.

Users may not misrepresent their location or use the Services where doing so would violate applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes to the Services;
• New features;
• Changes to vendors;
• Changes to information-handling practices;
• Security developments;
• Operational changes; or
• Changes in applicable law.

The updated policy will be posted with a revised “Last Updated” date.

When a change materially affects how sensitive information is used or disclosed, we will provide additional notice and obtain consent when required.

17. Contact Us

Questions, complaints, requests, or concerns regarding this Privacy Policy may be submitted to:

Macro Exchange LLC
Attn: Privacy
5697 Southwest 49th Road
Apartment 7202
Ocala, Florida 34474
United States

Email: [email protected]
Privacy Email: [email protected]
Telephone: 352-287-9016
Website: https://macroexchangeapp.com
Account Deletion: [Insert account-deletion URL]

Please include “Privacy Request” in the subject line and provide enough information for us to identify and respond to your request.